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The Beggarstaff Posters
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William Nicholson outside Chaucer's house, Woodstock, c. 1898/9. James Pryde, who holds Nicholson's son Ben in his arms, can be seen through the window. Photographer's copyright unknown.

TITLE


COLIN CAMPBELL
The Beggarstaff Posters : The Work of James Pryde and William Nicholson


DETAILS


Hardback
Year: 1990
Length: 128 pages.
Product Dimensions: 22.23 x 1.91 x 28.58 cm.
Language: English
Publisher: Barrie & Jenkins, London
ISBN-13: 978-0712620796


DESCRIPTION (DUSTJACKET)


JAMES PRYDE and WILLIAM NICHOLSON, each an accomplished painter in his own right, first made their names during the 1890s as poster designers.

Using the pseudnym 'J & W. Beggarstaff', the two men collaborated on a number of brilliant advertisements whose revolutionary style was characterised by bold silhuettes, simplified forms and pure, flat colours.

The first of the two artists' works to be published was a bill for a productin of Hamlet in which the title role in which the title role was played by their friend Edward Gordon Craig. This work - which made the Beggarstaffs famous overnight when exhibited in Londn in 1894 - was followed by a number of other masterly examples of commercial art, ntably advertisements for Harper's Magazine and Rowntree's Cocoa, and such unpublished designs as te celebrated Don Quixte for the actor-manager Henry Irving. The Beggarstaffs' work was acclaimed by many of the critics of their time, and avidly sought after by collectors of the new 'artistic' poster.

By the time of the dissolution of the partnership in 1899, the products of the talented duo had influenced many European and American designers, and the impact of the simplicity and econmy that are hallmars of their creations was felt once again when the pictorial poster came into its own in the 1920s. Today, the two are rightly regarded as important pioneers of the modern pictorial advertisement.

Colin Campbell's definitive study of the collaborative work of Pryde and Nicholson - the only book on the subject - cntains new material on the Beggarstaff partnership. The introductory survey provides biographical summaries and a brief history of the pictorial poster in England up to the early 1890s. The technical and formal aspects of the Beggarstaff posters are then examined in detail and the contributions that the two men made to the art of their time are discussed against the background of the social and cultural changes that created the poster 'boom' of the nineties. Appendices record both the comments the artists made about their methods and aims as designers and the critical reactions of their contemporaries. The book contains a catalogue raisonne of all the Beggarstaffs' known posters and designs for posters (including those which no longer survive), as well as a list of all the products of collaboration in such fields as book illustration and the paintes signboard. I t is illustrated with 12 clour plates and 65 black and white illustrations.

c. Colin Campbell/Barrie & Jenkins.

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August 2023: 1 back in stock. Official release and now out of print. Condition: 'used - good' (see scans). Dustjacket has slight wear in places. Creasing at corner of a few pages.

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